Bio:

In the world of marketing analytics, Neil has always been at the forefront of his field. Over the past 40 years Neil has accumulated a wealth of experience and expertise working across a variety of marketing analytics and research disciplines. He became involved in digital analytics in the early 2000s and during this time he served as a Director of the Web Analytics Association for two years. More recently Neil has focussed on enterprise data and analytics strategy with a strong focus on business value realisation and management.