Adam Greco
Senior Partner
Adam Greco

Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. As one of the founders of the Omniture Consulting group, Mr. Greco managed accounts large and small and helped clients maximize their use of Omniture technologies. In addition, Mr. Greco was the author of the popular “Inside SiteCatalyst” blog that taught SiteCatalyst customers how to apply SiteCatalyst at their organizations. After Omniture, Mr. Greco held the position of Director of Web Analytics at Salesforce.com where he helped re-build the entire web analytics function, turning it into a world-class program. During this time, Mr. Greco continued sharing his web analytics expertise though his popular “Omni Man” blog and co-founded the award-winning Beyond Web Analytics podcast. Mr. Greco released the first-ever published book on Adobe SiteCatalyst entitled: The Adobe SiteCatalyst Handbook: An Insider’s Guide.

Arnold Ma
Founder
Arnold Ma

Arnold Ma is the founder of Qumin, a speaker, a writer, a technophile and a leading specialist in Chinese Digital Marketing. The official line is that ‘Qumin delivers creative marketing campaigns based on Chinese consumer behaviours. But over a steamed bun in Camden Town, he’ll tell you that his bigger purpose in life is to ‘Open The World To China’. And his belief is that only Digital can make that happen quickly. You’ll find him on LinkedIn, WeChat, Instagram and 9gag. He still wears flip-flops to work.

Brian Clifton
Author & CEO
Advanced Web Metrics
Brian Clifton

Brian Clifton (PhD) is a measurement strategist, advisor and renowned practitioner of performance optimisation using Google Analytics. Recognised internationally as a Google Analytics expert, his best selling books have sold more than 100,000 copies and are used by students and professionals worldwide.
As Google’s first Head of Web Analytics for Europe (2005-8), Brian built the pan-European team of product specialists. A legacy of his work was the online learning centre and test – the Google Analytics Individual Qualification (GAIQ), that was the key certification of analysts for 10 years.
Brian has also been a guest lecturer at University College London (MSc, “Web Economics”), Copenhagen University, and the Stockholm School of Economics. Brian is Director of Data Insights at Search Integration – a company specialising in helping organisations gain in-house “metrics understanding” using Google Analytics in combination with other business intelligence tools. He is the founder of the cloud-based Google Analytics audit tool for enterprise and agencies: Verified Data.

Damion Brown
Principal Consultant
Damion Brown

Damion Brown heads up Data Runs Deep, a web analytics consultancy based in Melbourne, Australia that works with Google Marketing Platform and Google Cloud Platform to solve tricky problems. A British Expat and recovering trance DJ, Damion moved to Melbourne in 2006 and sat on a hillside waiting for the analytics industry to mature into something he felt he could have fun with. He’s particularly excited about the intersection of cloud computing and marketing, and in his talk he’ll be sharing actionable, practical and fun ways to level-up digital marketing using otherworldly technology that’s tantalisingly within reach.  

Dr. Shorful Islam
Chief Data Scientist
Dr. Shorful Islam

Dr Shorful Islam is Practice Lead for Tribal Data Science and co-founder & Managing Director at Stream Intelligence, a data and analytics consultancy. With knowledge of advanced analytical and statistical techniques, and data technologies, he has helped some of the world’s largest companies build predictive and operational models that answer fundamental business questions.

Prior to founding Stream Intelligence, Shorful was Managing Partner, Data and Insights for Wunderman, Head of Data at DDB UK, and Head of Business Information and Customer Data Strategy at ITV. He has also worked across the NHS and local government.

Dr Shorful started his career as a lecturer after completing his PhD in Psychology, his dissertation focusing on predicting unintentional injuries in children.

Jim Sterne
Founder
Jim Sterne

Jim Sterne, Conference Chair of the Marketing Analytics Summit is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written twelve books on using the Internet for marketing, most recently: Artificial Intelligence for Marketing: Practical Applications. He produced the 16-year-long run of the eMetrics Summit, and is co-founder and Board Chair Emeritus of the Digital Analytics Association.

Mariia Bocheva
Business Development Executive
Mariia Bocheva

Mariia is a Business Development Executive at OWOX BI with 6+ years of experience in marketing and product management. She has managed multiple departments and has worked her way up from the role of support manager. Over the last five years, Mariia has worked with the largest multichannel retailers in the EMEA region and knows their pains and gains. She has spoken at the largest Ukrainian conferences, at MeasureCamp in London, at Superweek in Hungary, at eMetrics in Chicago, at ATD in Israel, and at other conferences around the globe.  

Nick Wilsdon
Search Product Owner
Nick Wilsdon

Nick has worked in digital marketing since 1998. Moving to Russia in 2003 he specialised in multilingual search and broadening his knowledge across digital channels, content and PR. During this time he contributed to the Russian digital startup community; working with Yandex, the Federal Assembly of the Russian Federation and the US State Department.
Returning to the UK in 2011, Nick then built and led marketing teams at Arena Media, Havas Media Group and the Dentsu Aegis Network. As the technical SEO lead at Vodafone Group since 2014, he has improved online performance and customer experience across 22 international markets.  As an advocate for raising standards in online marketing, Nick judges the UK Search Awards and EU Search Awards. He enjoys speaking at conferences on the topics of mobile/data-first marketing, cross-channel campaigns and technical SEO. Outside work, he enjoys cycling and taking part in Prince’s Trust cycling events.

Phil Pearce
Co-founder & Analytics Director
Phil Pearce

Phil is an independent digital analytics, SEO and PPC consultant based in the UK. Over the past 11 years Phil has been helping clients improve their analytics and search engine marketing through the introduction of new tools and disruptive techniques. “Fail Fast – Succeed Faster” is the motto behind Phil’s approach. Phil is renowned for his in-depth technical skills and the ability to solve business challenges through innovative technological solutions. Prior to going independent, Phil worked for optimisation agency Conversion Works as a Google Analytics and search specialists and several other agencies prior to that. Phil holds a BA in Business Studies from the University of Luton. He is a GAIQ certified as well as holding search marketing certifications from all three main search engines (Google, Yahoo and MSN).

Simo Ahava
Partner & Co-founder
8-bit-sheep
Simo Ahava

Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in the interface between marketing and development, and his main focus is on increasing awareness, skills, and critical thinking around data.

Simo is a partner and co-founder at 8-bit-sheep. He also writes a popular blog on all things Google Analytics and Google Tag Manager development at www.simoahava.com. An experienced speaker and prolific blogger, Simo can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike.

Tom Ollerton
Founder
Tom Ollerton

Tom Ollerton is the founder of Automated Creative who use AI to make ads that perform better, are made cheaper and quicker than the human alternative. Their clients include Domino’s, Diageo, Reckitt Benckiser, Adidas, Unicef, Pernod Ricard and BOSE. Tom also hosts the weekly Shiny New Object podcast which explores the future of marketing. Tom also runs a monthly event that studies the intersection of creativity, ads and AI called “I’ll Be Back.”