Agenda
London | 16-17 October, 2019

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Wednesday, Oct 16, 2019

Wednesday

Wed

9:15 am

Wednesday, Oct 16, 2019 9:15 am

Welcome & Opening

Room:Premium 3

Wednesday

Wed

9:30 am

Wednesday, Oct 16, 2019 9:30 am

AI in Marketing, a To-Do List

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

Room:Premium 3

Wednesday

Wed

10:55 am

Wednesday, Oct 16, 2019 10:55 am

Care and Feeding of 50 Analysts

Speaker: Nick Wilsdon, Search Product Owner, Vodafone Group

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Room:Premium 3

Wednesday

Wed

11:45 am

Wednesday, Oct 16, 2019 11:45 am

Speed Networking

Room:Premium 3

Wednesday

Wed

1:40 pm

Wednesday, Oct 16, 2019 1:40 pm

Google Analytics and How to Avoid Bad Data

Speaker: Brian Clifton, International Google Analytics Expert & Best Selling Author

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Room:Premium 3

Wednesday

Wed

2:45 pm

Wednesday, Oct 16, 2019 2:45 pm

Fireside Chat with Jim Sterne and Simo Ahava: Industry Bookends

Speakers: Jim Sterne, Founder, Marketing Analytics Summit Simo Ahava, Partner & Co-founder, 8-bit-sheep

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Room:Premium 3

Wednesday

Wed

3:55 pm

Wednesday, Oct 16, 2019 3:55 pm

Building Predictive Models When You Don’t Have the Right Type of Data

Speaker: Dr. Shorful Islam, Chief Data Scientist, Tribal Worldwide London

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Room:Premium 3

Wednesday

Wed

4:45 pm

Wednesday, Oct 16, 2019 4:45 pm

5 Learnings from Experimentation Behind a Login @Booking.com

Speaker: Jorden Lentze, Product Manager, Booking.com

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Room:Premium 3

Wednesday

Wed

5:45 pm

Wednesday, Oct 16, 2019 5:45 pm

Networking Reception in the Exhibit Hall

Speaker: Come Join Us!

Wednesday

Wed

7:30 pm

Wednesday, Oct 16, 2019 7:30 pm

Dinner with Strangers

Thursday, Oct 17, 2019

Thursday

Thu

9:30 am

Thursday, Oct 17, 2019 9:30 am

20 Years and Counting – Lessons Learned

Speaker: Adam Greco, Senior Partner, Analytics Demystified

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Room:Premium 3

Thursday

Thu

10:55 am

Thursday, Oct 17, 2019 10:55 am

From Analytics to Data Science: Many Paths, Many Destinations

Speaker: Ian Thomas, Chief Data Officer, Publicis Spine

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Room:Premium 3

Thursday

Thu

11:45 am

Thursday, Oct 17, 2019 11:45 am

Lighting Round Conversation

Speaker: Roundtables will be announced soon

Room:Premium 3

Thursday

Thu

1:40 pm

Thursday, Oct 17, 2019 1:40 pm

Analyzing Analytics and Analysts to Improve Process Efficiency

Speaker: Mariia Bocheva, Business Development Executive, OWOX

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Room:Premium 3

Thursday

Thu

2:45 pm

Thursday, Oct 17, 2019 2:45 pm

In the Weeds with Phil Pearce

Speaker: Phil Pearce, Co-founder & Analytics Director, Accelerate Agency

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Room:Premium 3

Thursday

Thu

3:55 pm

Thursday, Oct 17, 2019 3:55 pm

Craig’s Cornucopia of Google Analytics Tips

Speaker: Craig Sullivan, CEO, Optimal Visit

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Room:Premium 3

Thursday

Thu

4:45 pm

Thursday, Oct 17, 2019 4:45 pm

Your Digital Analytics Future is in China Today

Speaker: Arnold Ma, Founder, Qumin

Moderator: Jim Sterne, Founder, Marketing Analytics Summit

Room:Premium 3

Thursday

Thu

5:30 pm

Thursday, Oct 17, 2019 5:30 pm

Wrap

Speaker: Jim Sterne, Founder, Marketing Analytics Summit

Room:Premium 3