Much has changed and some things remain the same since Adam helped create the #Measure space. Adam has learned from hands-on experience as a project manager for Arthur Andersen, an iMarketing manager at the Chicago Mercantile Exchange, a customer advocacy director at Omniture, a web analytics director at Salesforce, and a consultant to hundreds of companies at Analytics Demystified, Adam has seen the good and bad of digital analytics, including key mistakes. Today he shares what he has learned, so you can learn from the mistakes of others. Adam delivers the most important things he has learned including tips around making digital analytics successful, creating awesome implementations and career advice for those wanting to advance in web analytics. His industrial-strength observations are sure to make a personal difference to the work you do on a daily basis and for years to come.