AI in Marketing, a To-Do List
Wednesday, Oct 16, 2019
Marketing professionals and digital analysts of all stripes need a map, a destination and navigation to help you acclimatize to how artificial intelligence is going to impact your world. Jim Sterne has an impressive track record looking over the horizon and telling the rest of us what to expect. He wrote his first book, “World Web Marketing:” in 1995. He wrote “Web Metrics” in 2002, He wrote “Artificial Intelligence for Marketing” in 2017. This time, he explains what to expect – and what to do about it. Lern about today’s branding necessities, new tools & new rules, the augmented marketer, staying relevant and tomorrow’s ecommerce conundrum.