Ian Thomas

Can AI save us from the Cookiepocalypse?


Wednesday, Oct 23, 2024


On demand


After many false starts and delays, it looks like third-party cookies will finally disappear at the end of 2024. This change will have a huge impact on marketers’ ability to target, measure and optimize their campaigns, but many companies are woefully ill-prepared for the coming storm. Fortunately, salvation may emerge from an unlikely quarter: AI. Ian explores how a trinity of AI techniques (deep-learning based contextual targeting, automated creative generation, and continuous optimization) can come together to save the day and protect campaign performance and insights in a post-cookie landscape.

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