Craig started his career by analysing HTTP logfiles on the first eCommerce platforms launched by the John Lewis Partnership, over 20 years ago.  Since then, he’s built or worked with over hundreds of websites and products – looking after analytics, growth, product management, and marketing support.  Since 2012, he’s been hooked on using Qualitative Research, Quant Data and Experimentation to help companies large and small. Craig shares real examples and stories from his work, to give you some survival tips and pointers to optimise your jobs, career and happiness.