Consent Mode: So Easy... to Mess Up


Wednesday, Oct 23, 2024


On demand


Google Consent Mode is supposed to help businesses manage user consent for Google’s advertising and analytics tools. This API allows you to control consent preferences, especially regarding cookies and data collection – a variety of options that make it more common to botch the implementation than not. Robert covers the technical and the marketing/business side of using Consent Mode to properly collect the data needed for modelling, which can later be used for AI-augmented smart audiences.

Ready to attend?

Register now! Join your peers.

Register nowView Agenda
Newsletter Knowledge is everything! Sign up for our newsletter to receive:
  • 10% off your first ticket!
  • insights, interviews, tips, news, and much more about Marketing Analytics Summit
  • price break reminders