Consent Mode: So Easy... to Mess Up

Date:

Wednesday, Oct 23, 2024

Time:

On demand

Summary:

Google Consent Mode is supposed to help businesses manage user consent for Google’s advertising and analytics tools. This API allows you to control consent preferences, especially regarding cookies and data collection – a variety of options that make it more common to botch the implementation than not. Robert covers the technical and the marketing/business side of using Consent Mode to properly collect the data needed for modelling, which can later be used for AI-augmented smart audiences.

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