Craig’s been using GA since Urchin days and has been sharing tips on Device Mining for 6 years.  After analysing hundreds of websites for device experience opportunities, coupled with device lab testing, Craig has mapped device reality to the GA data model, in ways that will help us all improve UX and Conversion.  All this Device Mining knowledge is now available in a free Looker Studio dashboard.  In this session, Craig will explain how to use the reports, read the data and what to look out for.  You’ll learn where the flaws are in the GA4 data model.  Most importantly, you’ll learn how to identify and fix gaps in the device experience for your product.