Jim Sterne founded this conference in 2002 and the Digital Analytics Association in 2004. He is often referred to as the Godfather of Digital Analytics and is always willing to help those in need of career advice and start-up guidance. Simo is a true font of knowledge about Google Analytics and Google Tag Manager, and is always willing to help those in need of technical advice and common sense. He also plays the ukulele. Jim and Simo team up to answer your questions about life, the universe, and everything.