Generative AI Tools for Analysts


Wednesday, Oct 23, 2024


On demand


Generative AI offers incredible potential for marketing analytics, but it also comes with a host of challenges and considerations. Martin explores the good, the bad, and the AI of using generative models. The potential for personalization and optimization must be balanced with the risks of bias and overreliance on automation. Martin offers up real-world examples of successful and responsible generative AI campaigns and discusses strategies for navigating potential pitfalls.

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