Tom Ollerton

Limited Automated Creative


Thursday, Oct 17, 2019


3:55 pm


The advertising industry loves to talk about ‘Data-driven creativity’ but few are actually doing it. While it strikes fear into the hearts of creatives, anyone with an analytical persuasion sees it as a creative catalyst – not a creativity killer. Tom rallied a bunch of ex-creative agency people to experiment with Machine Learning and radically transform the performance of ads for Adidas, Diageo, BOSE, Reckitt Benckiser and Domino’s. Tom clarifies how to overcome the pitfalls of creating data-driven communication and up offers some Must Do tips for those who want to create advertising using insight instead of intuition.

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