Arnold Ma is the founder of Qumin, a speaker, a writer, a technophile and a leading specialist in Chinese Digital Marketing. The official line is that ‘Qumin delivers creative marketing campaigns based on Chinese consumer behaviours. But over a steamed bun in Camden Town, he’ll tell you that his bigger purpose in life is to ‘Open The World To China’. And his belief is that only Digital can make that happen quickly. You’ll find him on LinkedIn, WeChat, Instagram and 9gag. He still wears flip-flops to work.