Author & CEO
Advanced Web Metrics
Brian Clifton (PhD) is a measurement strategist, advisor and renowned practitioner of performance optimisation using Google Analytics. Recognised internationally as a Google Analytics expert, his best selling books have sold more than 100,000 copies and are used by students and professionals worldwide.
As Google’s first Head of Web Analytics for Europe (2005-8), Brian built the pan-European team of product specialists. A legacy of his work was the online learning centre and test – the Google Analytics Individual Qualification (GAIQ), that was the key certification of analysts for 10 years.
Brian has also been a guest lecturer at University College London (MSc, “Web Economics”), Copenhagen University, and the Stockholm School of Economics. Brian is Director of Data Insights at Search Integration – a company specialising in helping organisations gain in-house “metrics understanding” using Google Analytics in combination with other business intelligence tools. He is the founder of the cloud-based Google Analytics audit tool for enterprise and agencies: Verified Data.