Bio:

Phil is the Founder and Analytics Director of MeasureMinds Group – a UK Google Analytics, Google Tag Manager, SEO, CRO & PPC agency that empowers enterprises with complex & bespoke analytics implementations. Over the past 20+ years, he has helped clients improve their analytics and search engine marketing by introducing new tools and disruptive techniques. “Fail Fast – Succeed Faster” is the motto behind Phil’s approach. Phil is renowned for his in-depth technical skills and the ability to solve business challenges through innovative technological solutions. Prior to creating two successful agencies, Phil worked for several agencies as a Google Analytics and Search Specialist. 

He has given countless talks, is a top contributor and moderator for GA & GTM forums, has authored a GTM developer guide, and hosts the GA4ward, GTM4ward, and Privacy4Marketers conferences.

Phil holds a BA in Business Studies from the University of Luton. He is GAIQ certified and holds search marketing certifications from all three main search engines (Google, Yahoo and MSN).