Bio:

Robert is an expert in Google Analytics with over 25 years of experience in web-related fields. Beginning his career as a web developer, he has spent the last decade as a prominent analyst in the Balkan region, focusing on user behavior, content value, and website performance.

Currently the Head of Digital Analytics at ProMediaGroup, Robert has held positions at Multilink, Degordian, Agrokor, and Bruketa&Žinić&Grey. He specializes in advanced Google Analytics implementation, including Tag Manager and Enhanced Ecommerce, and regularly collaborates with leading global experts. He is a frequent speaker at international digital marketing workshops and conferences, where he shares insights on using data to drive business growth.