How do you wrangle 50 SEO analysts who are all over the map? Different countries to be sure, but different skill sets, different constraints, and different levels of experience as well. Nick shares his learnings from five years of herding cats. Getting everybody to adopt Google Cloud, Big Query, and Data Studio in an Adobe shop is half the fun; The other half is building a community of analysts who stand ready to help each other succeed. Nick reveals what works and what to avoid.