Speakers:

Phil Pearce

What do 1,000 GTM Users Have in Common?

Date:

Wednesday, Oct 23, 2024

Time:

On demand

Summary:

Phil presents learnings from a study of the top 1000 sites in UK that use Google Tag Manager. Using a combination of BuiltWith, GTMgrader, and ConsentModeMonitor Phil’s team built an automatic scoring system to assess which companies had the best technical set-ups. They clustered site`s by vertical then looked at common tags & technologies. For the top 5 best and top 5 worst, they did a deep dive into their technical set-ups using GTMspy. The winning sites were not what you would expect and the split between high quality set-ups vs paid tools varied WILDLY between brands. Phil “spills the beans” and reveals these site’s secrets.

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